Interactive game takes players to pit row while featuring Ingersoll Rand’s Thunder Gun and family of brands
Davidson, North Carolina, October 10, 2012 – Ingersoll Rand (NYSE:IR) is giving race fans a taste of pit row with a mobile app called Thunder Gun Pit Crew Titans that challenges players to see how fast they can get their cars in and out of the pits and back on the track for racing.
Thunder Gun Pit Crew Titans is named for the Ingersoll Rand-branded Thunder Gun, an impact wrench used by the top NASCAR pit crews to remove and tighten tire lug nuts. The game puts players in control of an eight-person pit crew to change tires, operate the jack, refuel the car and clean the grill. Times are recorded to determine the fastest pit stops.
Players can choose from paint schemes featuring the Ingersoll Rand family of brands – Ingersoll Rand air and electric tools; Trane heating and air conditioning systems; Club Car golf cars and utility vehicles, Schlage locks and security solutions and Thermo King temperature control transportation units, or create their own car designs.
“Race fans are probably familiar with our powerful and reliable Thunder Gun wrench used trackside at races, but they may not realize that Ingersoll Rand has a family of brands dedicated to creating safe, comfortable and efficient environments,” said Brian Formato, director of communications and Web strategy for Ingersoll Rand products and services. “The app gives us a new platform for reaching customers and we look forward to taking the Thunder Gun Pit Crew Titans on the road to races and other events to showcase Ingersoll Rand and its brands.””
Thunder Gun Pit Crew Titans is available through iTunes and Google Play. Join the conversation on the Thunder Gun Pit Crew Titans Facebook & Twitter page. More information on the game can be found at www.thundergunpitcrewtitans.com. The game also will be featured in the official Ingersoll Rand NASCAR hauler that’s positioned in the racetrack infield during NASCAR events, including the Dollar General 300 in Charlotte, N.C., on October 12.
The Ingersoll Rand digital marketing team, in conjunction with Mean Interactive, a mobile gaming development firm, co-developed the game.
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About Ingersoll Rand
Ingersoll Rand (NYSE:IR) advances the quality of life by creating and sustaining safe, comfortable and efficient environments. Our people and our family of brands—including Club Car®, Ingersoll Rand®, Schlage®, Thermo King® and Trane® —work together to enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; secure homes and commercial properties; and increase industrial productivity and efficiency. We are a $14 billion global business committed to a world of sustainable progress and enduring results. For more information, visit www.ingersollrand.com.
Contacts:
Brian Formato
Director Communications and Web Strategy
704-655-4952, brian_formato@irco.com
